DECISION INTELLIGENCE FOR MID-MARKET COMPANIES
Walk into your 2027 plan review with evidence, not assumptions
Independent, decision-grade answers on pricing, market entry, acquisitions, and new products — delivered in as little as 5 days, at a fixed price, in a format your CEO, board, or parent company will trust.
Excerpt from Sample Brief
COMMON DECISIONS WE EVIDENCE
The riskiest moment in your plan is the one nobody challenged.
Most strategic decisions in mid-market companies are made on experience, internal data, and the confidence of the person presenting. That works until the market moves — and with tariffs, input costs, and pricing all in play for 2027, it is moving.
60% vs. 14%
Executives whose plans are formally challenged are over four times more likely to be confident those plans will succeed.
10.5% vs. 7.0%
Growth at companies that fully account for competition, compared with those that do not.
SOURCE: NCMM
THE SOLUTION
Clear, evidence-based answers delivered in days
5 days
FASTEST DECISION BRIEF
$10,000
FIXED PRICE, STARTING
Make confident winning decisions at the speed of business.
ClearPath Decision Intelligence™ is specifically designed to help business leaders reduce the risk of important strategic decisions. Know the risks before you commit — and be able to show your board why.
BOUGHT RESEARCH BEFORE?
According to Greenbook Research Industry Trends (GRIT), business executives report only 25% satisfaction with the actionable recommendations produced by market research. ClearPath is built to answer the decision, not describe the market.
HOW IT WORKS
Start with the decision, not the data
Traditional market research gathers everything it can and hopes the answer is in there. ClearPath works backward from the decision you have to make and collects only the evidence that could change it. That focus is what lets us deliver decision-grade answers in days, at a fixed price.
Strategic Decision Framing
We work collaboratively to pin down the strategic decision, the options on the table, what is at stake, and who has to be convinced.
WHY IT MATTERS
A tightly framed strategic decision sets the scope on day one, so nothing is wasted.
Strategic Questions
We turn the decision into a short list of questions whose answers would actually change your choice.
WHY IT MATTERS
No boil-the-ocean study. If a question can't move the decision, we don't research it.
Focused Data Collection
Targeted desk research, expert and customer interviews, and surveys, sized to your level of risk.
WHY IT MATTERS
Right-sized evidence means 5 to 25 days, not months.
Synthesis and Clarity
Senior analysts weigh the evidence, surface what conflicts, and translate findings into clear answers.
WHY IT MATTERS
You get answers and implications, not a data dump.
Decision Scorecard
A GO/NO-GO scorecard on market attractiveness, competition, headwinds and tailwinds, and risk to your existing business.
WHY IT MATTERS
A board-ready view your leadership can act on and defend.
Speed
Answers in 5 to 25 days, timed to your planning and approval calendar.
Value
Every hour goes to the questions that change the decision.
Fixed, published pricing with scope set up front. No open-ended retainers.
Cost
Trusted by manufacturers in a wide range of markets
CASE STUDIES
Decisions we've supported
BRADY CORPORATION
How the product team won the argument with data
Strategic decision: Does Brady need to lower its prices to be more competitive and win more business?
TENNANT
The acquisition Tennant walked away from
Strategic decision: Should Tennant acquire an Ireland-based firm to help Tennant enter the European market?
BELLIN HEALTH
How the evidence moved a skeptical board
Strategic decision: Should Bellin Health create a branded walk-in clinic to compete with the fast-growing walk-in clinic market?
For the first time, I felt like I had a complete view of the market and our options.
Global HVAC Product Manufacturer
ClearPath took a really complex decision and made it manageable and concrete.
Regional Healthcare System
The biggest value was the confidence to move ahead quickly instead of dragging this out six months.
Top 10 A&E Firm
PRICED FOR MID-MARKET BUDGETS
Four options to manage risk
The ClearPath studies are driven by strategic decision risk. The greater the risk, the greater the need for insight. With ClearPath, you choose the option that most effectively reduces your risk so you can effectively manage risk and ROI.
5 DAYS
ClearPath Screen
$10,000
FITS
A decision you need to pressure-test before taking it upstairs
-
Market Attractiveness
-
Competitive Intensity
-
Headwinds/Tailwinds
-
Risk to Existing Business
-
GO/NO-GO Ratings
WHAT YOU RECEIVE
A decision brief, a one-page GO/NO-GO scorecard, and an executive readout.
10 DAYS
ClearPath Clarity
$15,000
FITS
An early-stage idea that needs outside validation
-
Market Attractiveness
-
Competitive Intensity
-
Headwinds/Tailwinds
-
Risk to Existing Business
-
GO/NO-GO Ratings
-
5 Market thought leader interviews
WHAT YOU RECEIVE
A decision brief, a one-page GO/NO-GO scorecard, and an executive readout.
20 DAYS
ClearPath Confidence
$20,000
FITS
An initial resource commitment
-
Market Attractiveness
-
Competitive Intensity
-
Headwinds/Tailwinds
-
Risk to Existing Business
-
GO/NO-GO Ratings
-
5 Market thought leader interviews
-
Market sizing (TAM, SAM, and SOM)
-
5 Voice of the Customer interviews
WHAT YOU RECEIVE
A decision brief, a one-page GO/NO-GO scorecard, and an executive readout.
25 DAYS
ClearPath Conviction
$30,000
FITS
A major capital or acquisition commitment
-
Market Attractiveness
-
Competitive Intensity
-
Headwinds/Tailwinds
-
Risk to Existing Business
-
GO/NO-GO Ratings
-
5 Market thought leader interviews
-
Market sizing (TAM, SAM, and SOM)
-
5 Voice of the Customer interviews
-
Ecosystem intelligence: 5 competitor, 5 channel interviews
-
Curated market survey
WHAT YOU RECEIVE
A decision brief, a one-page GO/NO-GO scorecard, and an executive readout.